Topic
Employment, Liability, and Consumers
What happens when AI influences decisions about people, speaks to customers or gets something wrong.
Law checked through
Short Answer
Using AI in a decision does not change who is responsible for it. Employers remain liable under Title VII, the Americans with Disabilities Act (ADA), the Age Discrimination in Employment Act (ADEA) and Texas Labor Code chapter 21 for discriminatory selection procedures, including tools a vendor designed. The Equal Employment Opportunity Commission (EEOC)'s AI employment resources, including its Artificial Intelligence and the ADA page, remain published; Executive Order 14281 instead directed federal agencies to deprioritize disparate-impact enforcement. The statutes and private lawsuits remain. The Texas Responsible Artificial Intelligence Governance Act (TRAIGA) adds a narrow prohibition on AI developed or deployed with intent to discriminate and says disparate impact alone does not show that intent. Businesses that let AI speak to customers are bound by the Deceptive Trade Practices-Consumer Protection Act (DTPA), the Federal Trade Commission (FTC) Act and the Telephone Consumer Protection Act (TCPA), which treats AI-generated voices as artificial voices. When AI output causes harm, ordinary negligence, misrepresentation, products liability and contract law decide who pays, and Texas allocates fault among those responsible. Insurers and lenders have sector rules on top, including a new Texas limit on automated adverse determinations in utilization review and a June 2026 Department of Insurance bulletin. Pricing tools that pool competitors’ data raise antitrust risk.
Key Authorities
Guides
AI in Employment Decisions
What changes when AI ranks applicants, screens interviews or evaluates employees, and what does not.
Who Is Responsible When AI Gets It Wrong
When an AI output causes harm, ordinary Texas law decides who pays.
AI in Customer Communications
What governs what an AI says to customers, how it contacts them, and how a business describes its AI.
AI in Insurance and Financial Services
Sector rules for AI in underwriting, claims, utilization review and credit decisions in Texas.
Chatbots and AI Companions
The Texas prohibitions, enforcement activity and litigation that apply to conversational AI, especially when users are vulnerable.
Algorithmic Pricing and Antitrust
When pricing software that draws on competitors’ data becomes an agreement in restraint of trade.
Insights
Federal AI Hiring Priorities Changed; Title VII Still Applies
Executive Order 14281 changes federal enforcement priorities without removing Title VII’s disparate-impact provision.
TDI Bulletin B-0003-26 on Insurers’ Use of AI
The Texas Department of Insurance expects human review of consequential AI-supported decisions and governance of AI systems.
The FTC’s Proposed Policy Statement on AI Accuracy
The Federal Trade Commission (FTC) proposed a statement on how Section 5 applies to suppressing accuracy in AI systems, with implications for state laws.
